McColl Partners, LLC ("McColl Partners") acted as financial advisor to Fehr Holdings, LLC ("Fehr Foods" or the "Company") in its sale to Compañía de Galletas Noel S.A.S. ("Noel"), a producer and distributor of crackers, cookies, wafers, and other food products. Noel is a subsidiary of Colombia-based Grupo Nacional de Chocolates S.A. ("GNC"). The acquisition of Fehr Foods will provide Noel with an operating platform in the United States and further increase its cookie market share in the United States, Mexico, and Panama.

About Fehr Holdings, LLC

Fehr Holdings, LLC is a leading, value-priced retail packaged cookie manufacturing company. Founded in 1992, Fehr Foods develops, manufactures, and distributes a portfolio of branded cookies under the Lil’ Dutch Maid, Sun Valley, and Tru-Blu brands, as well as private label products. The Company distributes its line of cookies in the dollar store, wholesale grocery, independent food distributor, institutional, and retail grocery segments throughout the United States, Mexico, Panama, and the Caribbean.

About Compania de Galletas Noel S.A.S.

Compañía de Galletas Noel S.A.S. manufactures and distributes crackers, cookies, and wafers under the brands Saltín Noel, Ducales, Tosh, Minichips, Noel Temporadas, Festival, Toy, and Dux. Noel’s cookie and cracker products are manufactured in Latin America and sold throughout North and South America, Europe, and Africa. 

About Grupo Nacional de Chocolates S.A.

Headquartered in Medellín, Colombia, Grupo Nacional de Chocolates S.A. produces, markets, and distributes processed meat, cookies, biscuits, chocolate, coffee, ice cream, and pasta products. GNC operates production plants in six countries, has direct distribution networks in 11 countries, and exports its products to over 70 counties. 

About McColl Partners, LLC

McColl Partners is an independent investment banking firm specializing in the needs of management and owners of middle-market companies.  With significant experience working with entrepreneurs, family-owned businesses, private equity groups, public companies, financial institutions, and divisions of large companies, the firm is dedicated to offering strategic advice and assistance to its clients regarding mergers and acquisitions and private capital raising assignments.

For more information about this transaction, please contact Lorin DeMordaunt at 704-333-0525. More information about McColl Partners can be found at www.mccollpartners.com.